From the interactions I made with Eugenix till now, I can confidently say that they are NOT business minded.
In fact at first they told me that HT was not required at all and to go with medications. Based on my further request they suggested me 1200 grafts.
I made a request (which I don't want to disclose here), for which they gave me more than what I asked.
So from my personal opinion, they are not money minded at all.