I too get the stuff in my hair, but as long as you get it on your scalp I think you will be okay. I rub it on my scalp lightly, but reluctant to massage because I think it could be bad for the hair. Not sure, but that is my opinion. I also heard that putting pressure or pressing on your scalp would help absorb the treatment. Maybe even inversion postures while you put it on will help. The foam is designed to increase blood flow correct? Than why not have excess blood circulating through your head while applying the treatment? Anyone else have opinion on that?