Sean, I felt the same way, til I saw that it was a new product. Yeah, it's too good to be true. I emailed the person on the contact us bit, she informed me that this was indeed THE first product in the market to deal with wnt, their CG-Wint it mimics the Wnt 10a.
Since it was tested at a credible institute in Germany, I have some hope in this. I can't be bothered to wait for others to try it out first, because that'll take too long, so I decided to dive right in and try it for 3 month before I make any conclusion. I will take before and after pics though.