What I can see is too much focus on marketing. The focus should rather be on getting patients the best treatment they need.There will be a tipping point, when the amount of bad publicity simply cannot be managed with fake reviews or a massive marketing budget.
Product Quality is King!
Focus on the person that is actually going to perform the proceedure on you.
Do you know his/her qualifications?
what are his/her past results like?
Is he/she willing to let you connect with a few of his past patients?
I reckon, everything else is fluff!